Make Podcast Ads Work for You: Design Your Best Campaign, Part 2

In part one of this section we explained how to set your objectives, refine your pitch and the importance of making your offer a “win-win-win.” In part two we’ll cover the last four steps for designing your podcast ad campaign. Step Four: Choose Your Audience The podcast audience is growing — and becoming more diverse. If you can define your target consumers, we will help choose shows that will do the best job of reaching…

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Make Podcast Ads Work for You: Design Your Best Campaign, Part 1

Designing your best podcast advertising campaign requires just seven easy steps for success. Today we’ll share the first three. Come back tomorrow for the next four. Step One: Set Your Objectives Success requires a goal, an objective, a destination. Podcast advertising success depends on defining what you want to accomplish. For most Direct Response advertisers, sales is the top objective. But success depends heavily on your sales funnel. Think about what that path to sale…

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Make Podcast Ads Work for You: 5 Reasons Why Podcasts Work

Podcasting is barely more than a decade old, but the medium continues to make headlines because it connects audiences with deeply creative, charismatic and entertaining talent like no other medium. Because we at Midroll have launched more podcast ad campaigns than any other company we’ve learned why podcast ads work so well. In this series of posts we’ll share these insights, so you can make podcast ads work for your brand or product. To start…

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Listener Loyalty Pays Off for Podcasts & Advertisers

We just published our latest podcast listener survey report, and this time around we have some insight on the loyalty of podcast fans. Between Feb. 2 and Oct. 4, 2017 we asked 151,502 listeners of 205 shows on the Midroll roster to tell us about themselves, their listening habits, how they spend their money, and more. We also asked them if they would recommend the podcast that asked them to take the survey, using a…

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