Madison Reed Finds Influencers, Customers & Sales with Podcasts

Sometimes you find influencers – and even customers – outside your target demo. And that’s a good thing. Podcasts helped one company find a new demographic, and drove sales more efficiently than radio. When online hair color company Madison Reed started its first podcast ad campaign, the company’s VP of Growth Marketing, Aaron Driver, wasn’t optimistic. With just one product – a salon-quality home hair color free of ammonia and PPD – the company’s target…

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‘LeVar Burton Reads’ Returns for Season 3 on July 24

“LeVar Burton Reads,” the hit Stitcher podcast, returns for a third season July 24. The beloved “Reading Rainbow” host will help even more millennial adults tick one more item off their bucket lists, when their childhood hero reads reads them a bedtime (or anytime) story. Burton just wrapped up a live reading tour, covered by outlets like Los Angeles Magazine, building even more awareness and excited anticipation for the new season. “LeVar Burton Reads” appeals…

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