2018 Forecast: Podcast Ads, Metrics, Revenue and Stitcher’s Best Year Yet

“At the end of 2018 none of the objections we get from brands will be based on measurement.” -Lex Friedman, Midroll Chief Revenue Officer Behind every hit podcast is the revenue that fuels production and the platform that delivers it to listeners. This second part of our 2018 forecast drills down into advertising and metrics–and gives a hint to what’s in store for Midroll’s Stitcher platform. Big Brands Move In To Stay Most podcasting would…

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Daymond John, Seth Godin, Cal Fussman debut podcasts with Midroll Brand Studio

Brand advertisers continue to rush to podcast advertising; ZipRecruiter, Squarespace and Carbonite sign on for exclusive sponsorship deals  Jan. 24, 2018 NEW YORK CITY – Midroll, the leader in the fast-growing podcast industry, is launching four new podcasts hosted by some of the biggest names in business and entrepreneurship through its branded content division, Midroll Brand Studio. Midroll will launch shows from entrepreneur and author Seth Godin, “Shark Tank” investor and businessman Daymond John, renowned interviewer…

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2018: The Year Ahead in Podcast Content & Marketing

“I feel like we have reached a critical mass of cultural penetration in the U.S. and podcasting has become a mainstream media form.” -Erik Diehn, Midroll CEO Frankly, the overall growth of podcasting’s audience and revenue is already an old story. The fresh story for 2018 is just how the industry grows–in other words, where growth will come from. Midroll’s management team weighed in on this question, sharing their insights on what lies ahead. First…

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