Monthly Podcast Audience Grows 17.5% to 67 Million

“It’s time for advertisers and brands to see this as a mainstream channel.” The “this” that Tom Webster, Vice President of Strategy and Marketing at Edison Research, was talking about is podcasting, as he co-presented the 2017 Infinite Dial report on online audio listening. That’s because the monthly audience for the medium jumped to 67 million people this year, up a sizeable 17.5% over the 2016 report. The number of Americans who have ever listened…

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‘Serial Killers’ Is Climbing the Charts

Can we say that the true crime category is killing it? I guess I just did. “Serial Killers” is the newest entrant and right now it’s safely perched in the top 10 of the iTunes Chart. This show provides unique insights into the minds, methods and madness of the most notorious serial killers, with the hopes of better understanding their psychological profile. It comes from Parcast, which has already demonstrated success in true crime with “Unsolved Murders” and “Remarkable…

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