Blog: September 2016

Create an Effective Branded Podcast with Midroll Brand Studio

| Posted by:
Leave a Comment

Podcasts are a singularly captivating medium. Because hosts talk directly to listeners, they form a uniquely intimate relationship. As we’ve demonstrated with our recall survey research, audiences stay engaged and they remember the brands and products they hear about on every episode. Sponsoring a branded podcast puts the spotlight exclusively on your brand. This means your brand is up front, with 100% share of voice, tastefully integrated into content that is compelling to a loyal audience…

Read More

Now Hear This podcast festival announces full lineup by day, adds single-day ticket options

| Posted by:
Leave a Comment

LOS ANGELES – The industry’s newest festival and celebration of podcasting, Now Hear This, is unveiling its full daily schedule of live stage performances, including new additions from NPR’s slate of hit podcasts, for the Oct. 28-30 event in Anaheim, California. With more than 30 performers on six stages over three days, Now Hear This offers fans the opportunity to meet their favorite top-tier podcast personalities within the comedy, pop culture, in-depth journalism and fictional…

Read More

Midroll Media announces new programming, sponsorship opportunities at Podcast Upfront

| Posted by:
Leave a Comment

NEW YORK CITY – Midroll Media, the leader in podcast creation, advertising and distribution, today unveiled a new slate of podcasts to agency and brand executives at the IAB Podcast Upfront event. Midroll is now the advertising rep firm for nearly 300 top-rated podcasts, presenting the largest reach for advertisers that want to tap into the podcast industry’s valuable demographics. Midroll represents 20 percent of the iTunes Top 100, more than its next three competitors combined,…

Read More

Midroll Reps the Most Chart-Topping Podcasts

| Posted by:
Leave a Comment

Who doesn’t love a good list? America’s Top 40, the Fortune 500, David Letterman’s Top 10 lists. And, in the podcast industry, we keep an eye on the iTunes Charts. We make it our business to represent as many of the best and most beloved shows possible. And we’re not just saying that. Take a look at iTunes main Top Podcasts chart and you’ll find that Midroll represents more shows than any other company. This group includes…

Read More

Midroll Media Elevates Two Top Leaders, Naming Erik Diehn CEO and Lex Friedman CRO

| Posted by:
Leave a Comment

CINCINNATI – Erik Diehn has been named chief executive officer of Midroll Media, the leader in podcast production, advertising and distribution. Midroll also has named Lex Friedman to the new post of chief revenue officer, broadening his role from executive vice president of sales and development. As CEO, Diehn will have wide-ranging responsibility over the company’s strategy and operations for all areas of the podcast ecosystem, including content development, advertising and distribution. Diehn had most…

Read More