Just Added 2 New Machinima Shows on Big Channels Popular with Young Men

We just added two new Machinima shows that are a good fit for campaigns targeting young men. Machinima is one of the top video game sites and multi-channel networks, and these shows’ channels have big, loyal subscriber bases. Machinima’s “Weird Weekly News” is hosted by Machinima ETC’s Ricky Hayberg and Eliot Dewberry. They present the most bizzarre, and often NSFW, stories from around the world. The video show is on Machinima’s ETC YouTube channel, which…

Read More

These Spooky Shows Are Popular with Young, Highly Educated Women

We’re lucky to have two of the most popular and innovative storytelling podcasts on the Midroll roster. But you don’t have to take out word for it. These shows from Pacific Northwest Stories have received some good press. The Atlantic recently featured “The Black Tapes” in an article on “The Rise of the Horror Podcast.” Vice’s Motherboard reviewed it along with sister show “TANIS,” saying they have, “the kind of self-referential, dense mystery that demands…

Read More

People Prefer Podcast Ads and Listeners Act on the Ads They Hear

With the release of fresh research from comScore and Edison Research the last couple of weeks have been filled with great news for podcasting. “ComScore says people prefer ads in podcasts over any other digital medium,” reports AdWeek. Moreover, comScore’s study of 2,000 people 18–49 found that two-thirds of listeners have acted on ads they heard in a podcast. That action was either researching a product or service or actually purchasing something they heard advertised.…

Read More

Midroll Media Acquires Pioneering Podcast Platform Stitcher

It’s an exciting day for Midroll Media. Today, we announced the acquisition of the pioneering and popular podcast listening platform Stitcher, which offers free streaming of more than 65,000 podcast and talk-radio shows, and boasts more than 8 million registered users. By combining our portfolio of advertising products and technology, our advertising partners will benefit by having access to more options than ever before to reach their target audiences through audio. Through Midroll’s expertise in…

Read More

Midroll Welcomes The Ringer Podcast Network’s NFL, NBA & MLB Shows

This week Bill Simmons launched his new sports, politics and culture site The Ringer. This brings together all his great shows under The Ringer Podcasts banner. And you only can buy spots on these shows with Midroll. We’re truly thrilled now to offer you “The NFL Show,” “The MLB Show,” and “The NBA Show,” which have topped the charts since their debut. These join The Ringer’s other successful shows, like “The Bill Simmons Podcast,” “Bachelor…

Read More