Frequently Asked Questions about Measuring Podcast Ads

Many of advertisers’ top questions about podcasts are about metrics. Understandably, they want to know how we measure impressions and impact so they can evaluate the return on their investment. While podcasts are digital media, podcast ads are not tracked like digital display ads. However, the unique native-like podcast ads that Midroll show hosts create deliver results that are superior to display, and better than traditional ad platforms, like radio. We know this because our…

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Midroll Study: Podcasts Ads Drive Robust Brand Recall & Intent to Buy

Today Midroll releases a brand recall study that demonstrates the singular power of podcasts to build strong relationships between audiences and brands. A 3-page white paper titled “Podcast Ads Build Strong Relationships with Brands” details how podcast advertising results in robust brand recall and a strong intent to buy advertised products. This infographic summarizes the most spectacular results: The study also found that a brand’s relationship with listeners grows stronger with continued exposure. Campaigns that…

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