‘Behind the Scenes: Epic Rap Battles of History’ Is Back

The video show Behind the Scenes: Epic Rap Battles of History was a hit with viewers and advertisers last year. In fact, all episodes soundly beat our forecasted views. Plus, the hosts absolutely killed it with their funny and creative spots. Check out this one for Squarespace. That’s why we’re excited for its return, and to offer spots to advertisers again. With over 2 billion views on 52 episodes, the Epic Rap Battles of History…

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Mack Weldon: Podcast Ad Doubled Our Sales

Midroll advertiser Mack Weldon told Digiday that podcast advertising is now 25% of the company’s monthly ad budget. The reason is simple: results. For instance, the company partnered with Comedy Bang! Bang! for an ad read during the show’s live recording at SXSW this year. Paul F. Tompkins played a Mack Weldon executive and the company’s marketing manager Collin Willardson appeared on stage to play an underwear model. Willardson told Digiday, “We’d worked with Comedy…

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Hello from the Magic Tavern: a Fresh & Proven Improv Radio Drama

Fictional–and funny–tales of the supernatural have virtually turned into their own podcast category. That’s because listeners get sucked into the intriguing stories, then keep coming back for more. Hello From the Magic Tavern just joined the Earwolf family after building a super-loyal core audience over the course of 51 episodes. Just how loyal? Reviewing the show, BoingBoing’s Cory Doctorow said, “I just binge-listened to more than thirty episodes… and found myself playing hookie from my…

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Sports Podcaster Jonah Keri Returns & Midroll Has His Show

Podcast fans were saddened when author and sports writer Jonah Keri’s beloved show came to an end last fall as a result of ESPN shutting down Grantland. Now he’s back with The Jonah Keri Podcast, on Nerdist. That also means we at Midroll get to offer this great sports show to you. Jonah is the author of the best-selling books Up, Up, and Away and The Extra 2%, and he covers baseball for Sports Illustrated…

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There’s no RISK! that You Won’t Love this Show

RISK! is one of the most popular storytelling podcasts around, consistently topping the iTunes charts. Kevin Allison (of the legendary comedy group The State) helms this surprisingly uncensored show where people tell jaw-dropping true stories they never thought they’d dare to share in public. This is why RISK! has been an enormous success since debuting in 2009, and why it’s a great addition to the Midroll roster. The show is like the wild cousin of…

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