Blog: February 2016

Midroll Media Named One of Fast Company’s Most Innovative

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Midroll Media is honored to be named one of Fast Company’s 50 Most Innovative Companies for 2016. Midroll was also named one of the Top 10 Most Innovative Companies in two sectors: Marketing & Advertising and Media. “Midroll has been at the forefront of the podcast industry since we launched six years ago,” said Adam Sachs, CEO. “As pioneers in this emerging medium, we are inspired to create new ways of defining the future of…

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Podcast Ads Drive Spectacular Brand Recall

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It’s easy for direct response advertisers to measure the success of their podcast campaigns. They track with offer codes and vanity URLs. (And indeed, 61% of our listeners say they’ve bought something after hearing about it in a podcast ad.) And now, we can show definitively that podcast ads are similarly effective for brand advertisers looking to build awareness. In fact, we can describe how well podcast ads work for brands in a single word:…

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BSPN’s Channel 33 Podcasts Deliver for Listeners & Advertisers

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The Bill Simmons Podcast Network has launched four great shows all under one umbrella called Channel 33.  It’s a great opportunity for advertisers to reach BSPN’s loyal listeners. Following the breakout debut of the Bill Simmons Podcast, Channel 33 is the new podcast home for Bill’s colleagues who used to be at Grantland with him: Chris Ryan (Grantland’s Hollywood Prospectus Podcast), Andy Greenwald (Grantland’s Andy Greenwald Podcast), and Juliet Litman (Grantland’s Right Reasons Podcast). Channel…

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