Matt Gourley Cusses Up a Brilliant Ad for Mack Weldon

The best podcast ads happen when hosts dig in and deliver the reads in their own singular manner. Understanding this, in the copy for their ad campaign, New York-based underwear company Mack Weldon specifically instructed, “We want the ads to be done by the podcasters in their tone. So if they swear when describing our product, let them swear up a storm. We want them to talk about the product the way they want.” Wolfpop’s…

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Marc Maron: ‘My Life Is the Podcast’

“I owe everything to the podcast, at this point,” Marc Maron told a packed audience at the Podcast Movement conference on August 2. “I’m able to sell a few tickets, and the podcast is doing well, and the TV show is exciting.” But, he admitted a simple truth that he, his fans, and his business partner and producer Brendan McDonald all recognize: “The podcast is the core of my work and creativity right now.” He…

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