Blog: August 2015

Podcasts: The Perfect Antidote to Ad Blockers

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The use of ad blocking software in the US increased 48% during the last year, according to a recent report by PageFair and Adobe. In Q2 2015 16% of the US online population blocked ads, and that number is expected to continue rising. Dr. Johnny Ryan, PageFair’s head of ecosystem, told Business Insider, “Ad blocking is a viral phenomenon that will continue.” Apple is including ad blocking technology in the next iteration of iOS —…

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Midroll Media Launches ‘Howl Premium’ for iOS & Howl.FM

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Midroll Media Launches ‘Howl Premium’ for iOS & Howl.FM – Podcast Industry’s First Mobile & Web-Based Subscription Service for On-Demand Audio Features Premium Original Content, Specials and Archives from Marc Maron, Earwolf & Wolfpop Artists, Jemaine Clement and More   LOS ANGELES, AUGUST 17th, 2015 — Podcast industry leader Midroll Media, recently named #150 in the 2015 Inc. 500|5000 list of America’s fastest-growing private companies, announces the launch of its new Howl Premium audio service.…

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Midroll to Present at First-Ever IAB Podcast Upfront Showcase

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The traditional “upfront” is an annual event when television networks present their new shows and seasons to advertisers. Now podcasting is ready to stoke advertiser interest with the Interactive Advertising Bureau’s first Podcast Upfront Showcase, happening on September 10 in New York City. Midroll will present at the Podcast Upfront, along with AdLarge, NPR, Panoply, Podtrac and WNYC. This is an opportunity to expose more advertisers to the proven power of podcasts, fueled by the…

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Midroll Named #150 Fastest Growing Company in Inc. 5000 List

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We are honored that Midroll has been named to the 2015 Inc. 5000 list of America’s fastest growing companies, coming in at #150. Midroll also ranks as the #4 media company on the list and the 17th fastest growing company in the Los Angeles Metro Area. Midroll couldn’t have reached this landmark without the 235 great shows we represent and the 200+ amazing advertisers who believe in and support podcasting. Our sincerest gratitude goes to…

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U2 on U Talkin’ U2 to Me Is a Rock ‘n Podcast Milestone

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What could be as monumental for podcasting as the president visiting Marc Maron’s cat ranch? How about, the biggest band in the world guesting on a podcast dedicated to thoroughly analyzing said band’s work. In what is also one of podcasting’s most meta moments, all four members of U2–Bonobos (Bono), Thedge (The Edge), Larry Mullen Sr.’s Son (Larry Mullen, Jr.), and Adam Clay 2000 Pounds (Adam Clayton)–invited superfan Adam Scott Aukerman (a/k/a Adam Scott and…

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