Survey Says: Advertisers Love Podcast Ads

At Midroll we know that the podcast audience is valuable and expanding–46 million listeners a month–and that podcast ads just work. But we also know that advertisers evaluating podcasts want and need reliable evidence about the medium’s effectiveness as a marketing platform. That’s why we continue to invest time and resources into research. Last fall we shared just how awesome podcast listeners are, as we learned in the results from our survey of Midroll podcast…

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Loud Speakers Network Amplifies Fresh Voices in Podcasting

Chris Morrow, co-founder and CEO of the Loud Speakers podcast network, says “I feel like I’m running a record label.” That’s because, “every time I open my email I have fifty submissions like The Read.” The Read is Loud Speakers’ most popular show, regularly ranking in the top 100 of the iTunes Charts. The network’s growing roster of what Chris calls “multicultural podcasts” also includes category-leaders like Brilliant Idiots, Combat Jack, and the recently launched…

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