Case Study: Podcasts Are the #1 Marketing Channel for Fracture

When Fracture CMO Herb Jones first started testing podcast ads at the end of 2013, he found them hard to measure. “I come from more of a traditional digital marketing space,” he said, “so I was a chief amongst the skeptics–if it’s hard to measure, then it goes to the bottom of the channel priority list.” Now, nearly a year and half after running his first podcast ads, he’s become a podcast believer. According to…

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Catching Up with Lex Friedman, Midroll’s EVP for Sales

Midroll’s head of sales Lex Friedman has been out spreading the good word on podcast ads, discussing the business of for an audio series about podcasting and public radio. Last week Lex talked with American Public Media’s Marketplace for a piece all about podcast advertising. Reporter Stan Alcorn explored the topic from a few angles, including having an intern survey the ads on every podcast in the iTunes top 100. While ad reads do vary…

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