Infinite Dial Survey Says Podcast Audience Is Valuable and Growing

“[T]he podcast consumer is a valuable advertising target and one that’s increasingly harder to reach with other audio [media], given the amount of time that they’re spending listening to podcasts.” That observation was made by Tom Webster, VP of Research at Edison Research, during a webinar unveiling the results of the new 2015 edition of the Infinite Dial survey of American listening habits. The headline numbers are that approximately 89 million Americans 12+ have listened…

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Evidence-Based Insights for Podcasters from Semil Shah

“A podcast is the best way for two people to have a private conversation, right? So you really have to think through, in the audience, where are people going to listen to it, (and) how much time do they have?” That evidence-based advice is from Semil Shah, who knows whereof he speaks. He was on the team that developed the Swell podcast app that Apple acquired last year. Because the app streamed shows directly to…

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Could Joel Stein Be the Dick Cavett of Podcasting?

Guesting on episode 72 of The Wolf Den podcast, Time columnist and writer Joel Stein joked that he was working on a “podcast about podcasts about podcasts.” But host Adam Sachs pressed him on if he’ll have his own podcast. Joel said it’s not inevitable, though, he quipped, “it’s probable that everyone in America will soon have a podcast.” More seriously, he observed that, “there’s a lot of room for newsier podcasts,” such as Planet…

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