Podcast Advertisers Sharpening Focus on Listener Demographics

While new industries are discovering podcast ads and the digital audio sector works to improve listener metrics, advertisers are getting more savvy about demographics. That’s the fourth major factor driving podcast advertising right now. Early on in the medium’s growth, the first podcast advertisers were principally concerned with download numbers. “As the industry has grown,” Lex Friedman explains on The Wolf Den podcast, “we’re seeing a steady growth in advertisers saying, ‘Who is listening?’” He…

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