Blog: February 2015

Free Whitepaper: “The Surprising Secrets of Successful Podcasters”

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We are thrilled to announce the release of our first white paper for podcasters: “The Surprising Secrets of Successful Podcasters.” This free download is full of tips and thoughtful advice that will be useful for aspiring and experienced podcasters alike. We put this together because we want to support and encourage podcasters to grow this medium by helping them create, promote and make money from great shows. This paper comprehensively tackles the most important aspects…

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Creativity & Innovation Make Podcasting the Future of Media

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The March issue of Fast Company features perceptive insights into why “The future of media is podcasting,” in an article by staff writer Rebecca Greenfield. While she is doubtlessly obligated to mention Serial in her set up, I love how she quickly broadens the scope, writing, “But enough about Serial: the podcasting world will produce bigger hits in the years ahead. What’s most interesting about the series is that it is but the most prominent…

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Midroll hires Chris Bannon as Chief Content Officer, Ready to Build on Podcasting’s Momentum

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“We will concentrate on creating, aggregating, and nurturing the best content out there.” That’s what Midroll CEO Adam Sachs told me last month when I asked him to look ahead to 2015. Sharpening the point, he explained “we’ll focus on delivering the best.” Midroll is taking a leap forward to deliver on that promise by hiring Chris Bannon as our first Chief Content Officer. Chris brings a wealth of expertise to the table, with nearly…

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Joel Stein and the “Podcast about Podcasts about Podcasts”

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When Joel Stein began writing for Time Magazine in 1997 he represented a fresh voice that injected a dose of irreverence and fun into the then 74 year-old print publication. Yet, he was skeptical of the digital revolution nipping at Time’s heels. In fact, on episode 72 of The Wolf Den podcast he tells host Adam Sachs that, “I’ve been avoiding new media a very long time.” Before joining Time full-time, he had an assignment…

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The Quality of Podcasts Has Hit a New High

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Over the course of this short series I’ve been covering the five factors driving podcast advertising right now. So far we have: new “offline” advertisers entering the space; it’s a proven model; metrics are improving; and advertisers are getting savvier about demographics. We’ve now reached the final factor, which is also a big one: the quality of podcasts has hit a new high. “As the industry has matured shows in general sound better,” says Midroll’s…

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