Midroll’s Got Game (Podcasts)

Gaming is hot, and we have a growing line-up of video game podcasts that tackle the topic from multiple angles. These shows have wildly loyal audiences with disposable income they spend on entertainment, electronics and gadgets. Creature Talk is an audio and video podcast new to Midroll, featuring staff of the Creature Hub YouTube and Twitch channels chewing on the latest gaming news, and so much more. Giant Bombcast is the signature podcast from the respected video game…

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Now, We Literally Have “The Best Show”

When Tom Scharpling’s cult-hit radio show The Best Show on WFMU left the airwaves and internet at the end of 2013, thousands of fans were crestfallen, waiting for a sign that Scharpling might return to the audio comedy format he had perfected. In December even the New York Times covered Scharpling’s plans to bring back the show. Now fans like comedians Patton Oswalt and Eugene Mirman are rejoicing with the return of The Best Show…

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The Forecast for 2015: A Strong Year for Podcasting & Midroll

After having such a great year in 2014, to say that podcasting is poised for growth in 2015 almost sounds like understatement. According to Lex Friedman, Midroll’s EVP of Sales and Development, what we’re seeing with podcasting is akin to how blogging burst into the mainstream a decade ago. “Anyone with a computer can blog,” he explains. “In theory, anyone with a computer can podcast, too.” That means, “we will see a steadily increasing number…

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Stitcher Founder Noah Shanok Foresaw the Power of Mobile Internet

Noah Shanok was an early fan of podcasts, but realized that it was difficult to access them. “You had to download and sync,” he says, “and the content (was) only as updated as the last time you did that.” As an early adopter of music services like Pandora, “I saw that with a two-way internet connection you could just have a much better and more personalized experience.” That revelation lead to him founding Stitcher, one…

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