Podcast Listening Metrics Will Improve in 2015
The first two factors driving the maturation of podcast advertising are the influx of new offline advertisers and the proven performance of podcast ads. Now we’re up to the third factor of five: measurement and metrics, and how they’re improving. As Lex Friedman, Midroll’s EVP of Sales, explained on The Wolf Den podcast, right now we can only report the number of times a given podcast episode was downloaded, not how many times it was…
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