Blog: January 2015

Podcast Listening Metrics Will Improve in 2015

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The first two factors driving the maturation of podcast advertising are the influx of new offline advertisers and the proven performance of podcast ads. Now we’re up to the third factor of five: measurement and metrics, and how they’re improving. As Lex Friedman, Midroll’s EVP of Sales, explained on The Wolf Den podcast, right now we can only report the number of times a given podcast episode was downloaded, not how many times it was…

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Podcast Advertising: It’s A Proven Model

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In this five-part series I’m covering the five factors that are driving podcast advertising which Midroll’s head of sales Lex Friedman outlined on The Wolf Den podcast. The first factor–covered in the previous post–is an influx of new, “offline” advertisers. The second factor is that podcast ads simply perform. As Lex explains, that’s why new companies, like “offline” advertisers, are coming to the medium. Evidence for this performance comes from the success of the pioneering…

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Podcasts Are Driving an Explosion in Audio Consumption

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The data keeps rolling in: podcast listening is exploding, and podcast listeners are hardcore fans. First, the big number: Americans listen to approximately 21,117,000 hours of podcasts every single day. That’s according to Edison Research’s new Fall 2014 “Share of Ear” study. The study also says that podcast listeners now listen to podcasts more than any other form of audio, including radio, music and satellite. This is a jump from the last “Share of Ear”…

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Lex Friedman Reveals the Most Important Trends in Podcast Advertising

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The new episode of The Wolf Den podcast is truly a must-listen for anyone looking for a concise, yet deep exploration into the state of the podcast advertising business right now. Lex Friedman, Midroll’s EVP of Sales, is Adam Sachs’ guest for this fun inside look at the company and this rapidly evolving industry. Lex touches on five important factors that are shaping the maturation of the podcasting industry. We will cover all of these…

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We Added Great Hobby Shows with Dedicated Audiences

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The great thing about niche and hobby shows is that the audiences are focused and super-dedicated.  We recently added three shows with strong listenerships of people who are not just fans, they’re fanatics. Wood Talk is a light-hearted look at the world of woodworking. Your hosts are Marc the full-time woodworker, Matt the basement-dwelling weekend warrior, and Shannon the hand tool devotee. They combine their expertise to cover the latest news and answer listener questions in way that’s useful and fun for…

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