Yes, Podcast Networks Are Profitable

Last week Fast Company Staff Writer Rebecca Greenfield published a comprehensive article on “The (Surprisingly Profitable) Rise of Podcast Networks.” She talks with Alex Blumberg and Matt Lieber who are the cofounders behind the new Startup podcast, in which Blumberg engagingly documents the founding of his own podcasting network (incidentally, Midroll represents Startup to advertisers). Blumberg tells her that, “All the listening is going to shift from the broadcast tower to the smartphone,” and even…

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Case Study: Backblaze Builds Brand Awareness with Podcast Ads

Backblaze is an online backup service for Mac and Windows computers that uses its inexpensive server design to provide low-cost data backup. The company has been using podcast advertising since 2012 to build awareness of its service within a competitive sector. Backblaze’s Social Marketing Manager Yev Pusin explained that, “We do surveys every year [that show] 88% of people still don’t back up their computer on a daily basis. So we’re fighting apathy more than…

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Catch Earwolf & Midroll Podcasters at LA Podfest

The Los Angeles Podcast Festival is happening this weekend at the Sofitel in Beverly Hills. This year Earwolf and Midroll are sponsors of the fest, and eight shows on our roster will be there live–see a schedule below. It’s a fantastic opportunity to see some of the best podcasters, as well as catch the Standup Podsmash! show on Saturday night, featuring stand up from the likes of Marc Maron, Todd Glass, Aisha Tyler and Dana…

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James Altucher Is Bullish on Podcasting

James Altucher is Adam’s guest for episode 63 of The Wolf Den. James is a successful entrepreneur and investor. He is perhaps best known for being a prolific author, blogger, and podcaster, sharing advice learned from his experiences starting and selling multiple companies. In particular he’s learned a lot because, as his bio puts it, he “lost all his money, made it back, lost it, (and) made it back several times.” On this episode James…

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Podcast Fans Are “Super Listeners” According to Edison Research

Podcast listeners spend 30% more time consuming audio per day than the national average. They also spend more than a quarter of their audio listening time (25.9%) with podcasts, just slightly less time than with AM/FM radio (27.5%), but still more than their own music, internet radio, or any other audio source. That’s according to the Share of Ear study conducted by Edison Research, as highlighted in a recent blog post and webinar. That extra…

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