The Brilliant Idiots Join Midroll

We are happy to welcome another podcast from the Loud Speakers network, home to The Read and the Combat Jack Show. The Brilliant Idiots podcast is hosted by two rising comedy and television personalities who appeal to a young, urban audience: Charlamagne Tha God and Andrew Schulz. Charlamagne Tha God (a/k/a Lenard McKelvey) co-hosts the top-rated nationally-syndicated morning program The Breakfast Club, based at NYC’s Power 105.1. He is featured on MTV2’s Guy Code along…

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Case Study: Foot Cardigan Goes All-In with Podcast Ads

For those who like to give or receive a little “needed surprise” in their mailbox every month, there’s Foot Cardigan. The company’s service sends what CEO Bryan DeLuca calls, “one crazy pair of random socks,” to keep your feet happy. However, he explains that, “people don’t know sock subscriptions exist, until they hear about it.” There’s not a lot of people searching for this kind of service, so the company tried a number of different…

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