Welcome Press Box and Machinima’s Inside Gaming Podcasts

We’re happy to add two great gaming podcasts to the Midroll roster: Machinima’s Inside Gaming and the Press Row Podcast. Both shows have loyal, tech-savvy audiences. Inside Gaming is the news and reviews side of Machinima, one of the top video game sites and multi-channel networks, with over 11 million subscribers to its YouTube channel. The Inside Gaming channel has over a half-million subscribers. By their own description, on Inside Gaming the hosts, “yell at…

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Case Study: Smile Has Positive ROI from Podcast Sponsorships

Smile produces productivity apps for Mac and iOS, like TextExpander and PDFpen, that make you wonder how you ever got anything done before using them. The company has seen success advertising its products on podcasts. Founder Greg Scown emphasized, “Smile uses podcast sponsorships, not so much ads.” He elaborated, “We choose hosts who know our products and shows with audiences we’d like to reach. For example, our products have been available in German since they…

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Midroll Has Demographics To Find The Best Podcast Match

Midroll’s podcasters recently asked their listeners to complete an online survey to help us better match shows with great advertisers. We’re blown away by the response–over 150,000 listeners completed the poll. Because one of the purposes of this survey is to help advertisers find the right podcast for their target demographics, I thought I’d share some interesting demographic highlights for some of our shows. Women Love These Podcasts The stereotype is that podcast listening is…

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Something I love about podcast ads: LIFX and Marc Maron

An advertiser reached out to me on Twitter recently, looking to advertise on WTF with Marc Maron. The advertiser is a fan of the show — which always helps! — and he also really appreciated Marc’s large audience size. The product itself was LIFX, a Wi-Fi-enabled light bulb with crazy features like lasting 27 years, support for shining in millions of colors, and ability to be controlled from your smartphone. All that’s great: A buyer finding…

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Podcast Ads “Convert” PandoDaily’s Ad Tech Writer

My podcast listening friends sometimes like to tease me about the perceived ubiquity of certain products and brands in podcast ads. PandoDaily writer James Robinson recently riffed on that theme, observing, “Stamps.com advertises in a lot of podcasts. I listen to Marc Maron. Stamps.com is there.The BS Report. There too.” (Midroll booked those Marc Maron ads, by the way). But the story doesn’t end there. The turnaround is that Robinson just became a Stamps.com customer.…

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