Midroll Media CEO Adam Sachs on What’s In Store for Earwolf & Midroll

Adam Sachs is just a little more than a month into his tenure as CEO of Midroll Media, after joining the company in September 2013. It seemed like this would be a good time to give readers and Earwolf fans a chance to get to know him better and learn more about what he envisions for the company and podcasting in general. Q. How did you get started working at Midroll? A. I was in…

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Improve Photography Podcast Joins Midroll

Improve Photography is a great website resource for photographers–from beginners to the experienced–to learn and improve their photography skills. Now Midroll welcomes the Improve Photography Podcast, hosted by founder Jim Harmer. On the show Jim covers photo news, conducts interviews with industry leaders like Trey Ratcliff, Dave Black and Joel grimes, and tackles call-in listener questions. He also highlights his famous “photography doodads” of the week, which is a tool to help you make better…

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Slate’s Mike Pesca: Podcasts More Engaging than Radio

Mike Pesca, a former NPR correspondent and host of Slate’s The Gist podcast, was a guest Tuesday on Connecticut public radio station WNPR’s morning talk show, Where We Live, as part of an hour-long discussion about “the culture and design of podcasts.” About two-thirds into the show, host John Dankosky broached the business model of podcasting. He asked Pesca if aligning with “big organizations” is an aspect of the model. Pesca answered, “It does make…

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Even a Radio Guy Admits, Download Numbers Are Real Metrics

Midroll’s Director of West Coast sales Allyson Marino brought an article from CBS DC to my attention, titled “Comedian Marc Maron’s ‘WTF’ Tip of the Spear to Podcast Revolution.” In the lead up to his interview with Maron, writer Chris Lingebach takes a look at audience metrics, comparing podcasting to radio. He notes that Arbitron (now Nielsen) ratings have been the standard for measuring radio audiences. This system, he writes, “at best, delivers advertisers a…

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Gilbert Gottfried’s Amazing Colossal Podcast Joins Midroll!

Gilbert Gottfried has perhaps one of the most recognizable voices in all of entertainment. On top of that, he’s a comedy legend who started doing stand-up at open mike nights at the tender age of 15. So it only makes sense that he should have his own podcast. His new show, Gilbert Gottfried’s Amazing Colossal Podcast!, is now part of the Midroll roster of great podcasts. On each episode Gilbert sits down in his NYC…

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