RAIN News Interviews Adam Sachs on the Business of Podcasts

Our new CEO Adam Sachs was just interviewed for a nice article in Radio and Internet News, written by VP and Managing Editor Brad Hill. The interview focuses on the business of podcasting, emphasizing that, “Midroll Media’s unique stance in the industry is its support of the art, craft and livelihood of podcasters.” Adam explains, “Our ad sales developed in a completely organic way. It was podcasters wanting to monetize their craft, and not knowing…

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Podcast Networks Work Hard To Let Hosts Focus on Shows

There has been a bit of noise in the tech podcasting space about the validity of the current podcast network model. The only post I personally read was the one from Glenn Fleishman, a Midroll customer, where he mentioned Earwolf. So I feel compelled to weigh in. Glenn writes, “Podcast networks, including the tech ones I’m familiar with and those like Earwolf, an exceedingly popular comedy network that pupped off The Midroll, which sells my…

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For Listeners Podcast Ads Are More Like Information

Does internet advertising work? That’s the “dangerous question,” raised by Atlantic senior editor Derek Thompson in a recently published article. Thompson raises some worthy questions, based upon some challenging recent research. At the same time, some of the reasons he addresses as to why traditional internet advertising comes in for scrutiny actually argue in favor of podcast advertising. Thompson starts with the proposition that the internet was supposed to let us know exactly which ads…

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Podcasters, Your Ad Network Should Work for YOU

As a podcaster, I understand how tempting it can be to sign up with multiple podcast advertising networks—with the idea that it must be better having more folks working to sell your show’s ads. But my experience in the industry says otherwise. In fact, you’ll be better off choosing one really good company (may I suggest Midroll?) to be your exclusive representative to advertisers. Let me explain why. The Path Begins With the First Show…

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New LOST Rewatch Podcast Takes Off

Max Temkin is the creator of the popular tabletop game Cards Against Humanity. Patrick Klepek is the news guy at Giant Bomb. Together they’re rewatching the first season of LOST, and discussing it in their new hour-long LOST Rewatch podcast. The show just debuted this week and already is at the top of the iTunes chart. In the first episode Max and Patrick review the origin story of how LOST made it on the air,…

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