Blog: April 2014

BBC Podcast Documentary Highlights the Value of Ads and Host Reads

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The BBC recently aired a two part radio documentary called “Podcasting – the First Ten Years.” Produced by UK podcasters Helen Zaltzman & Olly Mann, co-hosts of Answer Me This!, the program looks at the medium’s birth and growth, profiling prominent producers from both sides of the pond. In part two Zaltzman and Mann get into the close relationship between fans and host, and the important aspect of podcasters making a fair living creating their…

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Welcome 4 New Podcasts! Including Smart Passive Income & Futility Closet

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Midroll welcomes four more great shows, with listeners interested in learning about quirky history and facts, small business, financial survival and becoming extraordinary. Contact us soon to reserve your podcast ads. We are really excited to add the Smart Passive Income podcast, which consistently ranks in the top 10 business podcasts on iTunes. Each week Pat Flynn reveals his own tested business and marketing strategies to a large, devoted listenership. Financial Survival Network host Kerry…

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Ellen Weiss Anchors E.W. Scripps’ Digital Strategy on DecodeDC Podcast

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Under the leadership of new Washington multimedia bureau chief Ellen Weiss, the E.W. Scripps Company acquired the DecodeDC podcast last year. In fact, this may be one of the first, and only, podcast acquisitions in the history of the medium. Weiss knows a thing or two about radio, audio and journalism. With close to three decades at NPR and a stint at the Center for Public Integrity, she has been an active participant in the…

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Sling Media Saw 2 to 3x More Engagement from Podcast Ads vs. Radio

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When Sling Media was ready to give podcast advertising a try, the company put them in a three-month head-to-head test against terrestrial radio. According to Henry Hwong, interim Chief Marketing Officer, the results were clear. “We’ve seen two to three times the engagement in podcasts, than we’ve seen in radio,” he told me over the phone. Henry is consulting with Sling through his role at SeriesC, a management consultancy firm. Working with Midroll, Sling ran…

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The Art of Manliness Is Ready for Your Podcast Ads

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We are very excited to welcome The Art of Manliness to the Midroll roster. This is the companion podcast to the Art of Manliness website, which has been helping a dedicated audience of men be better husbands, better fathers, and better men since 2008. On each weekly episode the site’s co-founder Brett McKay interviews an expert in various fields to get their insights on personal improvement, fitness, and the male experience. Recent shows have featured…

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