Making it easy can be hard

The best thing about the web apps that we all use—Facebook, Amazon, Google Maps and the like—it that their simplicity allows us to ignore all the spinning gears that make them work and just interact with them in a way that’s completely intuitive. One of the biggest challenges with our platform continues to be removing the training wheels that currently exist in the ad-buying process so that advertisers can purchase the ad spots they want,…

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